Over the years acting as an extension of our clients’ teams, we have developed an unrivalled and thorough understanding of the intricacies of working across different cultural landscapes and regions. This expertise enables us to support organizations looking to engage with western audiences or work with western entities looking to launch, grow or maintain their presence in territories beyond their home markets.
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About us
Soft power, Communications and Influence
At the heart of our work lies a profound commitment to building cultural bridges and fostering collaboration on a global scale.
With extensive experience in navigating the international landscape, we specialize in crafting bespoke solutions that transcend borders and cultures, resulting in long-term value creation.
Our proficiency in cutting-edge communications tools and tactics enables us to amplify the impact of our clients’ initiatives, ensuring that messages are not only heard but resonate deeply with their target audiences. Combined with our exceptional project management abilities, it allows our team to ensure seamless execution from inception to delivery.
Whether it’s forging partnerships, developing a highly targeted digital strategy, orchestrating communication campaigns, or driving meaningful change effectively, our team is dedicated to achieving excellence in every endeavor we undertake on behalf of our clients.
Investment
One of our investment in-house team’s key objectives is to connect our diverse client base with strategic investment opportunities that align with their unique goals.
Leveraging our extensive knowledge of the global investment scene and a robust network, we aim to connect our clients with the right opportunities and partnerships, driving their success in an ever-evolving global market. From an initial focus on governmental clients, our approach enabled us to broaden our portfolio to other types of clients such as UHNWIs, Family-Offices, and Corporations.
Thanks to our expertise developed over the years, we transitioned to being more than just a service provider by becoming an active global investor.
First Idea invests across a variety of sectors including Real Estate, Production, Energy, Fashion, Automotive, and Tech. While we operate without geographical constraints to harness global opportunities, our current positions are mainly located in the United States, United Kingdom, France, and the Middle East to capitalize on existing market knowledge and network.
Jonathan Gray
The First Idea Group was founded by Jonathan Gray in 2008, a forward-thinking businessman with extensive entrepreneurial experience across a range of industries spanning Europe, the United States and the Middle East.
Gray is also an investor and Board Member of various private and publicly-listed companies, including companies such as Beauchamp Estates (high-end real estate agency), The Hideaway Entertainment (production company), iDeA (creative design agency), and Prairie Operating Company (NASDAQ: PROP). He is known for his innovative approach, as well as his extensive network of UHNWIs.